This resource can be implemented as a playbook for running engagement campaigns on X. It explains how brands can promote organic or custom promoted Tweets to reach relevant audiences who are more likely to interact with their content. Since engagement campaigns charge based on actions, they can help brands focus budget on clicks, likes, replies, retweets, poll votes, and hashtag clicks.
The guide also covers campaign planning questions, including who you want to reach, what action you want them to take, what creative assets you have, and whether your content has a clear call to action. It explains key formats such as Video Ads, Image Ads, Text Ads, and Moment Ads, with a strong focus on using creative that encourages conversation.
You can expect to improve engagement rate, content visibility, brand conversation, retweets, replies, clicks, and audience insights. This resource is especially useful for brands that want to promote product launches, events, blog posts, white papers, conversations, polls, and branded engagement features while paying only for the actions they receive.
